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‘Hacking the Knowledge Graph’ – Andrew Isidoro at BrightonSEO April 2014

 

#BrightonSEO April 2014: ‘Hacking the Knowledge Graph’ – Andrew Isidoro, SEO Manager, GoCompare.com


A talk into how Google are making use of semantic markup, Linked Data sources and their own data to fuel the Knowledge Graph and how SEOs can influence these to highlight themselves as entities.
An extension to: I Am An Entity Hacking The Knowledge Graph and led to discussion on the ethics of thee Knowledge Graph.

Links to further reading

http://wordlift.it/
http://www.seobythesea.com/2013/05/google-knowledge-graph-results/
http://moz.com/blog/the-day-the-knowledge-graph-exploded
http://moz.com/blog/a-deep-dive-into-google-myanswers/

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