Changing consumers In an age where competitor benchmarking and industry analysis is commonplace, marketers often lose sight of what really matters.
With cookie based personalisation based CMS’ s such as Sitecore becoming more popular on the web, it’s important to understand how they work and how they could effect a search engine crawler.
We live in an increasingly connected world of shifting environments, agility, and innovation. As customers, workers, and partners continue to relate to organisations in new ways, it becomes especially important to react to this age of increased connectivity by understanding how people interact and adopt a specific focus to keep up with the changing face of business.
As you know I’m a big fan of talking about semantic search so hearing the news that Google have recently opened up the Knowledge Graph to include social profiles for brands meant that I had to investigate.
The guys over at the Digital Marketing Show were kind enough to invite me down to the ExCeL London to give a talk on search.
There is a host of content marketing articles on the web, from content creation and optimisation to more strategic pieces around the finer points of the craft.
With news of an imminent Penguin algorithm refresh on the cards, I’ve begun to re-examine how Google could use data extracted from the web to help determine if a site triggers a Penguin penalty action when refreshed.
As stories of NSA spying and the threat to our privacy have rippled through the press again in the past week or so due to Julian Assange and Edward Snowden’s appearance at the Moment of Truth rally in Auckland.
As digital marketers we are tasked with creating online experiences for our users be it through content, creative or technical solutions.
If there is one thing I have learnt during my time in digital is that there is a big difference between knowing and understanding, especially when creating something for a specific audience in mind, because you might know who they are but do you understand them?
“A system of morality which is based on relative emotional values is a mere illusion, a thoroughly vulgar conception which has nothing sound in it and nothing true” – Socrates Socrates poised that an ethical argument based on emotion was not one worth discussing, yet as SEO consultants, we have been guilty of this in recent weeks.
For 2 weeks I’m swapping my favourite drinks, taking the H2Only challenge and drink nothing but water for 2 weeks from the 27 May – 10 June, to raise money for the RNLI. Anyone who knows me will know just how much coke, beer and general fizzyness I consume on a daily basis so this will not be as easy as it sounds.
‘Hacking the Knowledge Graph’ – Andrew Isidoro at BrightonSEO April 2014 #BrightonSEO April 2014: ‘Hacking the Knowledge Graph’ – Andrew Isidoro, SEO Manager, GoCompare.com A talk into how Google are making use of semantic markup, Linked Data sources and their own data to fuel the Knowledge Graph and how SEOs can influence these to highlight themselves as entities.
The Web has been touted by many as the ultimate measurable medium allowing digital marketers to assign value and resource to the best performing channel.
It’s no secret that high quality (or at least that of perceived high quality) does well in the digital sphere through social shares, inbound links and web traffic.
For the past few days I have been noticing something very strange both in my own data and within the rank tracking software that we use at Box UK.
Back in 2001, UK computer scientist and inventor of the world-wide web Tim Berners-Lee wrote an article in Scientific American Magazine about his vision of the semantic web in which he described a web that was accessible and understandable to both humans and machines.
The way in which search engines determine how to rank documents is something that the search industry has been debating over for ages, but we may be about to be given a bigger clue than we’d ever of imagined.
For years the search engine giant Google has told the online community that paid links are not acceptable and are outside of the webmaster guidelines.
As an online marketer, It’s pretty important to keep up to date on twitter, check up on great industry news sources such as inbound.org and generally stay on top of some of the great articles on the numerous industry blogs regularly.
As an SEO consultant, it’s always nice to be able to give potential link prospects something in return for their links, which is why broken link building is a great approach.
Blogger Outreach Guide Guest blogging offers a great means of building up your SEO with quality links and offers both parties a win-win situation.
Many websites have seen a huge change in their rankings and traffic levels in the weeks and months post panda, and many us have adapted quickly to the new rules of the SERPs and have recovered (and even improved) their rankings.
With Google+ open to the public and recently launching their brand pages, it’s going to get crowded.
With Yahoo merging with the Microsoft search platform, It probably didn’t come as a huge surprise when Yahoo broke the news that Yahoo!
So you’ve got yourself a tablet for Christmas, and you’re thinking of how it can make your portable life more useful.
Many people believe that if you use Google services such as Google Analytics or Google AdSense that Google tends to favour those websites and that you’ll rank higher.
I haven’t written as much as I would have liked lately but a thought that has festered has drawn me back to the drawing/writing board, and that is Google’s latest addition to the Webmaster Toolset – the Disavow Links Tool.