Digital Marketing Blog

How Does Googlebot Handle Cookies? ?>

How Does Googlebot Handle Cookies?

With cookie based personalisation based CMS’ s such as Sitecore becoming more popular on the web, it’s important to understand how they work and how they could effect a search engine crawler. How Googlebot handles cookies I setup a test to determine if Googlebot was in fact tracking cookies. It’s a pretty simple to follow script. If there’s a cookie set, a message is echo’ed out. If there’s no cookie set, a new cookie is created. Easy right?

  Next, I…

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11 Books to Boost Your Leadership and Innovation ?>

11 Books to Boost Your Leadership and Innovation

We live in an increasingly connected world of shifting environments, agility, and innovation. As customers, workers, and partners continue to relate to organisations in new ways, it becomes especially important to react to this age of increased connectivity by understanding how people interact and adopt a specific focus to keep up with the changing face of business. However, it can be difficult to intuitively know how to realign your business practices in a modern, interconnected world. In my opinion, there is no better way to help you in re-orienting your…

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Networking as an Introvert needn’t be scary ?>

Networking as an Introvert needn’t be scary

These days, what matters is not who you know – but who knows you. That’s why networking has become such a talking point within small business circles. Whichever point you are in your career, whether you are a business owner starting a new venture or a professional looking to expand your circle of peers, networking plays a crucial part to the success of any business and can help grow your profile; encouraging you to connect with people who may become an integral part to…

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6 Time Saving Hacks for SEOs ?>

6 Time Saving Hacks for SEOs

The life of a digital marketer is one of constant multi-tasking. One second you are brainstorming ideas for interesting content, and the other you are auditing a website for technical SEO issues. The name of the game is productivity; and the way to achieve this is through better organising your time to waste less on activities that don’t add value and spend more time on delivering for your clients and employer. That’s why I got in touch with some really smart digital…

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How to get Social Profiles on the Knowledge Graph ?>

How to get Social Profiles on the Knowledge Graph

As you know I’m a big fan of talking about semantic search so hearing the news that Google have recently opened up the Knowledge Graph to include social profiles for brands meant that I had to investigate. In this post we look at how we can use JSON-LD markup to add your social profile information to the Google Knowledge panel for branded searches. What social profiles can be marked up? There are a whole host of social media platforms out there…

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Digital Marketing Show 2014 ?>

Digital Marketing Show 2014

The guys over at the Digital Marketing Show were kind enough to invite me down to the ExCeL London to give a talk on search. After much thinking, and ample amounts of procrastination), I thought it’d be a nice opportunity to highlight some of the changes we’ve seen in SEO over the past few months and give a few hints into what digital marketers need to think about when creating a strategy including search.

Content Marketing and The Modern Consumer ?>

Content Marketing and The Modern Consumer

There is a host of content marketing articles on the web, from content creation and optimisation to more strategic pieces around the finer points of the craft. The more and more of these I come across the more I keep coming to the same conclusion. Why is no-one talking about the customer? The customer (or consumer, user or whatever other pseudonym you wish to apply to them) has never lived in a more connected society than they do today. Face to face conversation,…

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Could Branded Web Mentions Supplement the Link Graph? ?>

Could Branded Web Mentions Supplement the Link Graph?

With news of an imminent Penguin algorithm refresh on the cards, I’ve begun to re-examine how Google could use data extracted from the web to help determine if a site triggers a Penguin penalty action when refreshed. Last week I came across an academic paper written by 3 Spanish scholars (Jose´ Luis Ortega, Enrique Ordun˜a-Malea and Isidro F. Aguillo) entitled Are web mentions accurate substitutes for inlinks for Spanish universities? which looks into the relationship between hyperlinks and web mentions; and attempts to establish if the former…

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Our future isn’t private ?>

Our future isn’t private

As stories of NSA spying and the threat to our privacy have rippled through the press again in the past week or so due to Julian Assange and Edward Snowden’s appearance at the Moment of Truth rally in Auckland. They have done much to raise the profile of government intrusion into our personal lives but as more and more data is collected by corporations, are we looking at an enemy closer to home? A few days ago I attended BrightonSEO; a fantastic…

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Machine Personas ?>

Machine Personas

As digital marketers we are tasked with creating online experiences for our users be it through content, creative or technical solutions. One area the web community is beginning to wake up to is the notion that the sites we build need to work for machines as well as humans. “What sort of creature man’s next successor in the supremacy of the earth is likely to be. We have often heard this debated; but it appears to us that we are ourselves…

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Quick and Dirty Guide to Surviving BrightonSEO ?>

Quick and Dirty Guide to Surviving BrightonSEO

It’s that time of year again. Brighton is awash with SEOs, PPC’er and other digital types all descending on the Brighton Dome for a day of nerd based festivities. Taking place across 3 venues at the Dome, BrightonSEO is the largest natural search conference in the UK with over 2000 delegates scrabbling for tickets from all over the UK and further afield and of all the conferences I have been to in the past 5 years; it is definitely the most fun to attend….

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Knowledge and Understanding Your Audience ?>

Knowledge and Understanding Your Audience

If there is one thing I have learnt during my time in digital is that there is a big difference between knowing and understanding, especially when creating something for a specific audience in mind, because you might know who they are but do you understand them? Knowing. It’s just knowledge… Understanding something is being able to take your knowledge and put it to use. To put this into perspective allow me to give you an example; I have owned a computer for…

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Is the Knowledge Graph Ethical? ?>

Is the Knowledge Graph Ethical?

“A system of morality which is based on relative emotional values is a mere illusion, a thoroughly vulgar conception which has nothing sound in it and nothing true” – Socrates Socrates poised that an ethical argument based on emotion was not one worth discussing, yet as SEO consultants, we have been guilty of this in recent weeks. Back in 2012 Google introduced a feature to the search results called the Knowledge Graph. It gave users an improvement to the level of…

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H2Only: Helping the RNLI ?>

H2Only: Helping the RNLI

For 2 weeks I’m swapping my favourite drinks, taking the H2Only challenge and drink nothing but water for 2 weeks from the 27 May – 10 June, to raise money for the RNLI. Anyone who knows me will know just how much coke, beer and general fizzyness I consume on a daily basis so this will not be as easy as it sounds. I’ll also be navigating a moving house party, a moving in party and a few birthdays too; this…

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#BrightonSEO – Hacking the Knowledge Graph ?>

#BrightonSEO – Hacking the Knowledge Graph

‘Hacking the Knowledge Graph’ – Andrew Isidoro at BrightonSEO April 2014   #BrightonSEO April 2014: ‘Hacking the Knowledge Graph’ – Andrew Isidoro, SEO Manager, GoCompare.com A talk into how Google are making use of semantic markup, Linked Data sources and their own data to fuel the Knowledge Graph and how SEOs can influence these to highlight themselves as entities. An extension to: I Am An Entity Hacking The Knowledge Graph and led to discussion on the ethics of thee Knowledge Graph….

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Problems with Breaking News with the Knowledge Graph ?>

Problems with Breaking News with the Knowledge Graph

The world awoke on Tuesday to a new Microsoft CEO. Satya Nadella, the former Head of Cloud Computing, had been promoted in a pretty uneventful affair replacing the incumbent CEO Steve Ballmer. The media picked the news up exceptionally quickly and the story spread around the web like a wildfire with news outlets, bloggers and social media all talking about what the appointment meant for the business and what changes Nadella would be likely to make. There was one place…

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Digital by default: the problem with online marketing ?>

Digital by default: the problem with online marketing

The Web has been touted by many as the ultimate measurable medium allowing digital marketers to assign value and resource to the best performing channel. However, the digital landscape and indeed the entire internet based consumer-to-advertiser relationship have blurred the view of marketers to other useful channels. Marketing budgets are increasingly being spread over multiple channels. Within digital alone search is increasingly being seen as a separate budget item taking the helm for SEO, and PPC, and often social media….

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Agile Pubishing: An Iterative Blogging Process ?>

Agile Pubishing: An Iterative Blogging Process

I’d like to start this post with a confession: My name is Andrew Isidoro and I’m a flaky blogger. Over the past few months I’ve allowed this blog to be a bit slack on the publishing front, yet it’s not for a want of trying. There are over 20 posts in my backlog that I have written as drafts yet none are finished, partly due to an increasingly busy schedule and partly due to my demand of a certain level…

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Learning to Code: How I Got 2000+ Visits With a Basic Sheetsee.js Twitter App ?>

Learning to Code: How I Got 2000+ Visits With a Basic Sheetsee.js Twitter App

It’s no secret that high quality (or at least that of perceived high quality) does well in the digital sphere through social shares, inbound links and web traffic. It’s the basis on which the SEO community has turned its attention to content marketing for success. There are a flood of blog posts around writing content, structuring content, and pitching content but all seem to miss a trend that has become more and more impressive in the results it can harness…

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Do You Notice Great Work? ?>

Do You Notice Great Work?

It was 7:51 a.m. on a cold Friday in January, the hustle and bustle of the morning rush hour fully underway. Over the next 43 minutes, as the violinist performed six classical pieces, not just professionally but perfectly, and over 1,000 people passed by as part of their morning commute. The talented performer earnt just £32 minus a few dollars and pocket change he’d used as seed money to get the ball rolling. Each passerby had a quick choice to…

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Marketing personas for non-profits: design and implementation ?>

Marketing personas for non-profits: design and implementation

Why personas? Everyone thinks they know who their audience is but without data, it’s just a guessing game. Building up a detailed picture of your audience is a vital stage of marketing planning and potentially even more important for the voluntary sector – by getting a firm grasp on who your audience is and what you want to achieve from your non-profit’s digital communications, you can tailor your message to resonate better with potential donors and volunteers. Despite its importance, following a…

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Penguin 2.0 – Everyday It’s Shuffling! ?>

Penguin 2.0 – Everyday It’s Shuffling!

For the past few days I have been noticing something very strange both in my own data and within the rank tracking software that we use at Box UK. Data was fluctuating massively each time a test was run and rankings were sporadic to say the least. I had spoken to colleagues and friends within the search industry about the issue but it seemed to be a bit of an anomaly until I came across a tweet by the one…

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How recent changes to search will help marketers with brand messages ?>

How recent changes to search will help marketers with brand messages

Back in 2001, UK computer scientist and inventor of the world-wide web Tim Berners-Lee wrote an article in Scientific American Magazine about his vision of the semantic web in which he described a web that was accessible and understandable to both humans and machines. Search engines have made dramatic changes in the past few months, adopting some of the ideas of the semantic web to create a new way of showcasing people and brands in search. The addition of Authorship and the Knowledge Graph has made huge…

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BrightonSEO Conference March 2012 – A Round Up ?>

BrightonSEO Conference March 2012 – A Round Up

Having never been to a conference before I was (sadly) somewhat nervous about the day. I even managed to get lost on the way to the Brighton Dome, only finding my way after overhearing a passing conversation about rich snippets. I managed to find my workmates, Ceri and Steve who had managed to get tickets from AnalyticsSEO.

SEO Ethics and Our Industries Cowboys ?>

SEO Ethics and Our Industries Cowboys

As an online marketer, It’s pretty important to keep up to date on twitter, check up on great industry news sources such as inbound.org and generally stay on top of some of the great articles on the numerous industry blogs regularly.

Broken Link Building: The Ultimate Guide for SEOs ?>

Broken Link Building: The Ultimate Guide for SEOs

As an SEO consultant, it’s always nice to be able to give potential link prospects something in return for their links, which is why broken link building is a great approach. Not only do you get the result that you are working for, but you help clear up the increasing amount of link rot on the web and do something nice for the webmaster.

Blogger Outreach: A Guide to Guest Posting ?>

Blogger Outreach: A Guide to Guest Posting

Blogger Outreach Guide Guest blogging offers a great means of building up your SEO with quality links and offers both parties a win-win situation. The blogger gets great content that can be monetised and you get those all important links for your post panda SEO campaign. What’s more, by building long-term lasting relationships through a good blogger outreach plan, you can even generate further link building opportunities in the future.

Top 10 “Must Follow” SEOs on Google+ ?>

Top 10 “Must Follow” SEOs on Google+

With Google+ open to the public and recently launching their brand pages, it’s going to get crowded. Over the coming months we’ll be able to get a good grip of just how successful Google+ is going to be both as a social network and as a ranking factor. With millions of new users flooding to the network, it’s going to get harder to find the top SEOs on Google+.

Klout Score: You Are Not A Number ?>

Klout Score: You Are Not A Number

What’s in a Klout Score? Since they burst onto the social media scene in 2009, Klout has quickly become popular as a way of measuring a user’s influence across many social networks though primarily focusing on Twitter, Facebook and Google+. The general idea is that Klout pulls in the users social media data from the services it tracks, throws that info through their “algorithm, and spurts out a number between one and one hundred to give you your Klout score…

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Android SEO Apps & Tools to Supercharge Your Tablet ?>

Android SEO Apps & Tools to Supercharge Your Tablet

So you’ve got yourself a tablet for Christmas, and you’re thinking of how it can make your portable life more useful. Well, there are lots of little jobs in SEO. The problem with these little jobs is that they take up your free time but now thanks to some great Android SEO tools you can take your PC with you everywhere you go to get some work done while on the move.

Does using AdSense effect your SEO? ?>

Does using AdSense effect your SEO?

Many people believe that if you use Google services such as Google Analytics or Google AdSense that Google tends to favour those websites and that you’ll rank higher. The idea behind this is that Google will “trust” your website more as it haves some cool facts on whats going on behind the scenes.

Google Disavow Tool – Has Negative SEO got a new weapon? ?>

Google Disavow Tool – Has Negative SEO got a new weapon?

I haven’t written as much as I would have liked lately but a thought that has festered has drawn me back to the drawing/writing board, and that is Google’s latest addition to the Webmaster Toolset – the Disavow Links Tool. Twitter has been awash with new blog posts about the new Google Disavow Tool ranging from quick updates to full-blown methods of using the new toy to its fullest extents. But there is another area that has me puzzled… Google…

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